The researchers looked at how the amount of alcohol consumed was related to sexual interest in the target. Men also expressed more sexual interest overall than women, consistent with a large body of research that finds men tend to be more open to casual sex with strangers. In a surprise to no one, the men were more interested when the video featured a woman rather than a man, whereas women showed the reverse pattern.
Afterward, they rated how willing they would be to perform various acts with the person in the video-everything from buying them a drink to going home together to having sex. In addition, they watched a 40 second video of either a physically attractive man or woman drinking at a bar and chatting with the bartender. They had the participants complete a survey, which included questions about how many drinks they'd had that night.
In the study, researchers approached 83 heterosexual adults who were walking between bars in a Midwestern town late at night. But a new study just published in The Journal of Social Psychology adds an intriguing twist to that experiment, suggesting that beer goggles don't just increase straight men and women's attraction to people of the opposite sex, but also to people of the same sex.
